Every dose, out loud.
A caffeine and L-theanine focus mint with both doses printed on the front of the tin. Launching August 2027 — and built in the open until then.
Per mint. Two actives, one flavour, one strength, nine mints a tin. No proprietary blends.
The category's favourite trick is naming the ingredient and hiding the amount.
A label says "clinically studied ingredients" — which is true of the ingredient, and silent on how much of it you're actually getting. KEEL prints both doses on the front of the tin, where you can check them against the published research before you spend anything.
Follow the build. Go first when it ships.
The first production run is small — somewhere between 250 and 1,000 tins. The list orders before anyone else.
Manufacturer samples and how they scored, what things actually cost, label drafts, the parts that go wrong.
Emails come when there's something real to report. Never daily. No hype, no countdown timers.
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